The days when you can slip into your favorite pair of leggings and a nice sweatshirt are much better than the days when you have to button up into a suit. Thankfully, the creation of the athleisure trend has made it more acceptable to wear your favorite workout leggings while you run your Saturday errands. Most fashion trends come and go, but we think athleisure is here to stay. Below, we’ll delve into how athleisure became so popular, touching on the different reasons this trend is wonderful and here to stay. Read on!
Before we explore the three main reasons athleisure became so popular, we have to first talk about the history and expansion of this trend. Some may say that this trend came to fruition when Chip Wilson started Lululemon in 1998. But others may argue that athleisure didn’t gain true popularity until 2014 when Beyoncé released her Ivy Park collection with Topshop. Though the origins are often debated, the truth is clear: people love this cool, effortless, yet comfortable style. Those who have an affinity for fitness and health have a style that matches up with their needs, without necessarily looking like they just left the gym.
Market research company the NPD Group reported to CNBC that the US athleisure market was valued near $46 billion in 2016. According to Grand View Research, the global athleisure market size was valued at $300 billion in 2018. As more people crave the trend, the more the market grows. It’s a trend that’s not going out of style any time soon. Below are a few reasons why.
People have searched for the ultimate comfortable clothing for years. In some decades people gravitated toward velour sweatsuits, while others embraced colorful windbreaker pants. Athleisure has finally hit the target on what people have been looking for. It’s something they can wear to work or for going out if they dress it up, then easily transform that into their gym style. Leggings especially have this power to transform into the purpose you need. This sort of innovation was what people were looking for.
Like we mentioned, people have been begging for comfortable clothing for years. Athleisure provides just that. Companies choose fabrics that are soft and smooth, but not see-through. They’ve created high-rise leggings, so people feel more comfortable running around. They’ve created tops that hold the chest in and are stylish enough to wear to brunch after working out. The comfort of these clothes come from the fact that they’re designed to fit fluidly with the body. They’re working with the body to showcase it, rather than work against it.
It Encourages a Fitness Lifestyle
Our last reason we believe athleisure is so popular is because it encourages people to pursue a healthy, fitness lifestyle. Gone are the days where people couldn’t find the right tops and bottoms to fit their needs for their workout style or their body type. With the creation of items like squat-proof leggings, women don’t have to worry about anything showing through while they take on leg day. Being active doesn’t come naturally to a lot of people, but with the creation of comfortable, innovative clothing that builds their confidence, living an active lifestyle comes that much easier.
For all your athleisure needs, turn to Celestial Bodiez Collective for the pieces you need to build and refine your comfortable yet stylish wardrobe. We have everything from booty scrunch leggings to women’s athleisure tops. We want you to feel comfortable and powerful when you hit the gym or the streets! Shop our collections now!
There’s something powerful about a great pair of leggings. No matter where you’re headed, the right pair builds your confidence and your strength to get through any adversity the day throws your way. The best part is, with the right leggings or the perfect top, you can keep that confidence all day long, not just when you’re at the gym. If you want to keep that bold confidence with you throughout the day, take a look below at some great tips for wearing activewear all the time.
Stick to a Neutral Palette
Your first go at athleisure wear may not have worked out if you wore your neon-yellow leggings to work. Those may bring that much-needed confidence while you’re working out, but for work, keep your confidence with neutral pieces. Wear your favorite neutral pair of leggings. Highly patterned pieces can seem aggressive outside the exercise environment. Prioritize monochromatic palettes and keep the vibe consistent and powerful.
Mix “Gym” Pieces With Your Regular Wardrobe
One of the biggest mistakes people make when they try to wear activewear all day long is that they wear exactly what they wore to the gym. Sure, you may not have worked out in it, but you’ll look much more gym-like than fashion forward. To really nail the look, mix “gym” pieces with items from your regular wardrobe. Pair your favorite pair of leggings with a comfy sweater and sneakers. Blend jeans and a leather jacket with activewear pieces like sneakers and sports bras. Aim for a well-balanced look.
Don’t Forget to Accessorize
Up your athleisure game by accessorizing appropriately. Enhance your personal style in a sophisticated way. Add your favorite baseball cap, a stylish backpack, blackout sunglasses—whatever little piece boosts your confidence. Sometimes all you need to take your look from gym to brunch is a leather jacket and baseball cap.
Pick Pristine Pieces
Wearing gym-inspired clothes to brunch with the girls is great, but gym-inspired does not mean ratty leggings and your old college tee. The condition of your activewear says a lot about your overall style and care, so make sure you’re paying attention to the pieces you’re picking for the day. Keep your shoes clean, your leggings smooth, and your tops free from holes. It will elevate your whole look to something much stronger.
Mimic Your Normal Style
Lastly, if you want to wear activewear all the time, then you need to try to mimic your typical style. If your normal style is mostly black and flowy, you don’t want to switch suddenly to neon spandex. Choose pieces that have a similar vibe to the rest of your wardrobe. Choose joggers instead of leggings, opt for only a little bit of print instead of full-body patterns. Your style is exactly what you make it. Remember—when you look good, you’ll feel good, and in turn you can do good.
If you’re looking for some new, pristine, high-quality pieces to add to your athleisure wardrobe, turn to Celestial Bodiez Collective, the home of the #Bootyscrunch leggings. From the best squat proof workout leggings to awesome accessories, we’ll make sure that you look good and feel good from the gym to the streets. Don’t miss out on our new Street Collection—we have just what you need to get into the groove of all-week-long activewear!